London Trams joins national initiative to enhance pedestrian safety

London Trams is the latest network to install new signage, supported by attention-grabbing social media content, aimed at reducing the risk of collisions with pedestrians.

It now joins systems in Manchester, Edinburgh, Sheffield, Blackpool, Nottingham and the West Midlands in backing an initiative launched last year by the Light Rail Safety and Standards Board.

Carly Swift, LRSSB Marketing and Communications Manager, explained: “Extensive research on tramways across the country has consistently found that some pedestrians do not pay enough attention to their surroundings when close to the tracks.

“This national campaign aims to catch their eye in key areas, including designated crossings and stops where there is a higher risk of collisions, and it has already delivered an important boost to tramway safety.

“We’re delighted that London Trams are now on board a campaign that will continue to evolve over the coming months.”

Mark Davis, Transport for London’s General Manager for London Trams, said: “Safety across the London Trams network is our top priority, as we work towards eliminating deaths and serious injuries on our roads and transport network through Vision Zero.

“The Two Lines = STOP campaign aims to raise pedestrian awareness and help people stay safe when crossing the tramway, especially in higher-risk areas like Croydon town centre. We want everyone to return home safely to their loved ones, and hope this campaign encourages people to stop, think, and stay aware of their surroundings whenever they cross the tramway.”