Blackpool Tramway refreshes successful safety campaign

Operator Blackpool Transport has again joined forces with the LRSSB to spread the message ‘Two Lines = STOP’ that’s at the heart of a national campaign by the organisation responsible for enhancing light rail safety.

Utilising bold graphics and striking social media posts, the initiative has been adopted by tram systems across the country and proved particularly successful on the Fylde Coast.

Now as the illuminations light up Blackpool seafront, updated signage has been installed at key locations along the tramway to catch the eye of pedestrians.

“Extensive research has shown that pedestrian inattention is the most common cause of collisions, and the campaign material has been carefully designed to stand out from more traditional warning signs,” commented Carly Swift, LRSSB Marketing and Communications Manager.

 “We’re delighted that Blackpool Transport is taking the campaign to the next level by clearly targeting areas where it will be most effective.”

Steve Staley, Tramway Operations and Safety Manager at Blackpool Transport, added: “Last year we were amongst the first tram operators to back the initiative, and recent research has shown that many pedestrians are now more aware of their surroundings when near to tram tracks.

“This next phase of the campaign has seen the rolled out of fresh graphics in carefully targeted locations, including places where drivers have needed to apply their emergency brakes due to people walking out in front of an oncoming tram and areas with high pedestrian footfall.”